optin
•
Your 1st Touch is the Freebie invite, whether you send that out via social media, emails or partners. • The 2nd Touch is your squeeze page where they opt-in for your free gift. • The 3rd Touch is the confirmation page. • The 4th Touch is your email delivering value. • The 5th Touch is the value itself.
ALl that to get them to have the freebie
• Then the 6th Touch either reinforces the initial value sent (for example by telling a story about someone who used the gift) or adds additional value (through a second related fast result gift).
OK ITS LIKE 1 email rally which adds 2nd value
• Then in the 7th touch you either add additional value (through a third fast result gift) or give the same gift in another format (if you provided a PDF, try doing an audio or video; if you did an audio or video, try a PDF) to appeal to people with different learning styles.
NOW THE PERF EMAIL CAMP BEGINS
• Then from there you start your Perfect Email Campaign by pivoting into a series of offer emails. Ideally you want to show how your fast result freebie is one small piece of your larger system to create a curiosity gap between what they’ve learned already and what’s still possible for them. Let me show you a schedule for how the Perfect Email Campaign works. In both these campaigns
the first 3-4 touches usually happen immediately on the first day of your relationship with a new subscriber. Then you want to follow-up with each additional touch between 1-3 days later. That means that the entire pre-launch email nurture campaign takes between 4-10 days tops. Then you’ll start your 4-5 day perfect email campaign 1-3 days after your nurture sequence ends. So the entire sequence takes between 8-17 days tops from first encounter to sale. So you have plenty of time to complete a full campaign between
_________________
PERF EMAL
So let’s get into the actual 4-day Perfect Email Campaign.
5-7 emails over 4 days. Usually the more emails you send, the better your results. 5 emails is the bare minimum for this kind of campaign. Remember it takes 5-7 impressions just to stick in someone’s mind. So it’s definitely better to send 7 emails rather than 5, so you can reach more people. Also, not everyone reads every email. So the more emails you send, the more likely you are to make sales. 017 Now the important thing to keep in mind with your Perfect Email Campaign is that up to 30-80% of sales come on the last day. I call this the Marketing Mindfuck. So if you don’t get a lot of response in the first few days, don’t worry. The number of sales that comes in on the final day can vary widely and it’s often a big surge as people realize they're about to miss the deadline. And whatever you do, don’t pull the plug on your campaign before it’s over. Don’t lose heart and stop sending emails if you don’t see a lot of buys. Most people wait until the last minute to take action. So keep going no matter what
Your 1st Touch is the Freebie invite, whether you send that out via social media, emails or partners. • The 2nd Touch is your squeeze page where they opt-in for your free gift. • The 3rd Touch is the confirmation page. • The 4th Touch is your email delivering value. • The 5th Touch is the value itself.
ALl that to get them to have the freebie
• Then the 6th Touch either reinforces the initial value sent (for example by telling a story about someone who used the gift) or adds additional value (through a second related fast result gift).
OK ITS LIKE 1 email rally which adds 2nd value
• Then in the 7th touch you either add additional value (through a third fast result gift) or give the same gift in another format (if you provided a PDF, try doing an audio or video; if you did an audio or video, try a PDF) to appeal to people with different learning styles.
NOW THE PERF EMAIL CAMP BEGINS
• Then from there you start your Perfect Email Campaign by pivoting into a series of offer emails. Ideally you want to show how your fast result freebie is one small piece of your larger system to create a curiosity gap between what they’ve learned already and what’s still possible for them. Let me show you a schedule for how the Perfect Email Campaign works. In both these campaigns
the first 3-4 touches usually happen immediately on the first day of your relationship with a new subscriber. Then you want to follow-up with each additional touch between 1-3 days later. That means that the entire pre-launch email nurture campaign takes between 4-10 days tops. Then you’ll start your 4-5 day perfect email campaign 1-3 days after your nurture sequence ends. So the entire sequence takes between 8-17 days tops from first encounter to sale. So you have plenty of time to complete a full campaign between
_________________
PERF EMAL
So let’s get into the actual 4-day Perfect Email Campaign.
5-7 emails over 4 days. Usually the more emails you send, the better your results. 5 emails is the bare minimum for this kind of campaign. Remember it takes 5-7 impressions just to stick in someone’s mind. So it’s definitely better to send 7 emails rather than 5, so you can reach more people. Also, not everyone reads every email. So the more emails you send, the more likely you are to make sales. 017 Now the important thing to keep in mind with your Perfect Email Campaign is that up to 30-80% of sales come on the last day. I call this the Marketing Mindfuck. So if you don’t get a lot of response in the first few days, don’t worry. The number of sales that comes in on the final day can vary widely and it’s often a big surge as people realize they're about to miss the deadline. And whatever you do, don’t pull the plug on your campaign before it’s over. Don’t lose heart and stop sending emails if you don’t see a lot of buys. Most people wait until the last minute to take action. So keep going no matter what
4-day Perfect Email Campaign. In a 5-day campaign you use all the same topics and angles I just shared, you just spread them out over more days and more emails.
4-Day Perfect Email Campaign (5-7 emails)
Day 1 1 email • Introduce your product with a story (this could be your product origin story or another related story) • Share your product mission • Share your bird’s eye view system in a benefit-driven way (if the email is already too long, save this for the next email)
Day 2 1 email • Share your bird’s eye view system in a benefit-driven way (if you haven’t already) • Share a key benefit, overcome an objection, create a curiosity gap
Day 3 1-2 emails • Share testimonials or case studies • Answer FAQs and overcome objections Day 4 2-3 emails
• Remind them of the deadline, send shorter last chance emails
??
DAY 4 MAY BE BEST FOR (ALSO CD be day 3 • Share testimonials or case studies ( if you haven’t already) • Answer FAQs and overcome objections (if you haven’t already) • Reinforce value and create FOMO (fear of missing out)
• Remind them of the deadline, send shorter last chance emails
OK, so that’s the 4-day Perfect Email Campaign.
In a 5-day campaign you use all the same topics and angles I just shared, you just spread them out over more days and more emails. There's an example of a 5-day Perfect Email Campaign in the Speak! Bonus in the training on the Reverse Webinar Campaign.
Linking to Your Sales Page
Now, there’s one more thing I want to say about this campaign. Every email in this sequence should link to your sales page where they can find out more about your experience product or a link to schedule a call with you to discuss the possibility of working together. We cover how to design a sales page in the Website ATM training and how to structure a sales call in the Start With an Experience Campaign and Sales for Superheroes Bonus, so definitely check those out if these campaigns appeal to you. You generally want to include the call to action link to your sales page or discovery session 2-3 times in each email, perhaps even more in a longer email. And you want to vary the text you use to link through to your sales page or discovery session throughout the email. There are no formulas for this text since it all depends on the context of the email and what it is you’re selling. The only thing to keep in mind is that you want to make your link text stand out visually and beg to be clicked using some of the ninja copywriting skills you’ve already learned. By varying the link text throughout the email, you’re also appealing to different people and giving them different reasons to click.
4-Day Perfect Email Campaign (5-7 emails)
Day 1 1 email • Introduce your product with a story (this could be your product origin story or another related story) • Share your product mission • Share your bird’s eye view system in a benefit-driven way (if the email is already too long, save this for the next email)
Day 2 1 email • Share your bird’s eye view system in a benefit-driven way (if you haven’t already) • Share a key benefit, overcome an objection, create a curiosity gap
Day 3 1-2 emails • Share testimonials or case studies • Answer FAQs and overcome objections Day 4 2-3 emails
• Remind them of the deadline, send shorter last chance emails
??
DAY 4 MAY BE BEST FOR (ALSO CD be day 3 • Share testimonials or case studies ( if you haven’t already) • Answer FAQs and overcome objections (if you haven’t already) • Reinforce value and create FOMO (fear of missing out)
• Remind them of the deadline, send shorter last chance emails
OK, so that’s the 4-day Perfect Email Campaign.
In a 5-day campaign you use all the same topics and angles I just shared, you just spread them out over more days and more emails. There's an example of a 5-day Perfect Email Campaign in the Speak! Bonus in the training on the Reverse Webinar Campaign.
Linking to Your Sales Page
Now, there’s one more thing I want to say about this campaign. Every email in this sequence should link to your sales page where they can find out more about your experience product or a link to schedule a call with you to discuss the possibility of working together. We cover how to design a sales page in the Website ATM training and how to structure a sales call in the Start With an Experience Campaign and Sales for Superheroes Bonus, so definitely check those out if these campaigns appeal to you. You generally want to include the call to action link to your sales page or discovery session 2-3 times in each email, perhaps even more in a longer email. And you want to vary the text you use to link through to your sales page or discovery session throughout the email. There are no formulas for this text since it all depends on the context of the email and what it is you’re selling. The only thing to keep in mind is that you want to make your link text stand out visually and beg to be clicked using some of the ninja copywriting skills you’ve already learned. By varying the link text throughout the email, you’re also appealing to different people and giving them different reasons to click.
Outline Your Perfect Email Campaign Your mission should you choose to accept it is to look through the Worksheets and Case Studies for today’s session and read the sample Perfect Email Campaign swipes that I included (especially case study 3). You’ll see lots of variations of call to actions and link text to model. Then outline a 4 or 5-day Perfect Email Campaign. You don’t need to write all 5-10 emails right now. Simply choose whether you want to do a 4-day campaign or a 5-day campaign. Then outline what topic or angle you want to focus on for each email. Then write the first 1-2 emails to get started, paying extra special attention to the call to action text and the subject line. Feel free to reference the Copywriting Basics training and the 8 subject line templates you learned in this training. Finish the first couple emails so you can start sending them out this week!
Email 1, Day 1 Focus: ________________________________ Subject Line: ________________________________
Email 2, Day 2 Focus: ________________________________ Subject Line: _____________________
Email 3, Day 3 Focus: ________________________________ Subject Line: ________________________________
Email 4, Day __ Focus: ________________________________ Subject Line: _____________________
Email 5, Day 4 Focus: ________________________________ Subject Line: ________________________________
Email 6, Day 4 (optional but recommended)
Focus: ________________________________ Subject Line: ________________________________
Email 7, Day 4 (optional but recommended)
Focus: ________________________________ Subject Line: ____________________________
Email 1, Day 1 Focus: ________________________________ Subject Line: ________________________________
Email 2, Day 2 Focus: ________________________________ Subject Line: _____________________
Email 3, Day 3 Focus: ________________________________ Subject Line: ________________________________
Email 4, Day __ Focus: ________________________________ Subject Line: _____________________
Email 5, Day 4 Focus: ________________________________ Subject Line: ________________________________
Email 6, Day 4 (optional but recommended)
Focus: ________________________________ Subject Line: ________________________________
Email 7, Day 4 (optional but recommended)
Focus: ________________________________ Subject Line: ____________________________