sales pg
MKTG deeper level is
helping s. create the mindset, beliefs & conditions to make a change in their life that they want but cant attain on their own.
the biggest reason p dont but isnt time or money its belief.
they have to feel they know like and trust u
theyh ave to see the value & believe they can get results thru product & the birds eye veiw u offer
So it’s important to include the basic information about your product that you’ve already put together in our last 2 modules on the sales page: • Your Mission • Your Future Self Vision • Your product origin story (if you have one) • Your feature and benefit statements • Social proof • Your bonuses (if you offer them) • Your guarantee (if you have one) • And the price and timeframe of your experience product
You also want to: • Address the doubts and objections people may have to moving forward • Answer any frequently asked questions • Share more about how your experience product is unique or differen
ection #1 - Banner Usually at the top of the sales page, there’s a simple banner with your product logo and a few other details. Some tools also allow you to make this a sticky banner that sticks to the top of your website, even when you scroll down the page. You want to keep this small, since at this point, your product name doesn’t have a lot of meaning for your prospect. If there are specific dates attached to your product, I recommend including those in the top banner as well. Then, if your product registration closes at a specific time, I would include a countdown timer that shows when registration closes to create urgency and a REGISTER NOW button. Features such as buttons and countdown timers are fairly standard in many of the leading page builders, like LeadPages, ClickFunnels and so on, so this should not be hard to implement. And if, for any reason, you find the tool you use doesn’t do one of the nice to have features like a sticky banner or a countdown timer, don’t let that hold you back. Remember the Make it Beta Approach? Your main goal is to get your experience product launched and to ach
Section #2 - Image / Video Banner Moving on to section #2. Under the top banner you want an image banner or a video banner with some kind of photo and some text. I recommend sticking to a photo banner for now to keep it simple. Usually there’s a pre-headline and a headline based on your Product Mission and we’ll go more into that in the next training.
Section #3 - Core Problem Then in section #3, you usually want to include some copy about the core problem that your product solves. Ideally, you want to focus on this problem from the point of view of your customer, so they can recognize themselves in your description. What specific frustration are they experiencing or what challenging situation do they find themselves in? By correctly identifying their problems, you’ll draw them in and they’ll credit you with the solution. This gives your customers huge insight about themselves.
Section #4 - Transition to Solution Then, in section #4, you want to transition to the solution. What if it didn’t have to be that way? What if you could solve this problem once and for all? Imagine what your life would look like if you found a solution or imagine what your life would look like if you could solve this problem. This section is based on your Future Self Vision
Section #5 - Product Origin Story Then in section #5, you can include a short version of your product origin story if you’ve written one or how you discovered the solution you just mentioned and what it did for you in your life. This allows you to introduce yourself to your audience and for them to connect with why you care about their success. If you’re really ninja, you can also address common doubts and concerns through your own personal story. It’s possible to swap the order of sections #4 and #5. Sometimes it makes sense to share your product origin story first, then lead into the solution. And other times it makes more sense to share the solution first then talk about how you discovered that solution
Section #6 - Introduce Offer Moving on to section #6, this is where you introduce your offer, share more about why your product is unique or different and display your feature and benefit statements. If you’re doing a 1:Few or 1:Many product, you would include descriptions of each module or section here. If you’re doing a 1:1 coaching or service solution, you would include descriptions of each deliverable or focus area in your work together. You can also include information about your bonuses at the bottom of this section. In some cases, you may choose to separate the bonuses and put them after section #7.
Section #7 - Pricing, Guarantee and Button In this section you outline the price of your Experience Product, your guarantee and provide a registration button so people can buy from you. You can include your bonuses before this section #7 or after...
Section #8 - Testimonials Then under that is section #8 where you include any testimonials and/or endorsements if you have them. The best testimonials indirectly address doubts and concerns by sharing your customer’s before & after picture in the way that I taught you in the I'm Your Guy or Gal training in Module 2. It's also common to feature different testimonials in several places on your sales page. So your testimonials section may appear many times earlier on the page as well. And, remember, don't worry if you don't have testimonials yet! Just skip this section because Done is better than perfect...
Section #9 - Optional FAQ Moving on to section #9, which is optional. In this section, you can include simple FAQs that people have about your product. This is where you can answer any common objections or concerns people may have before signing up.
Section #10 - Future Self Inspiration Then beneath that in section #10, I recommend ending with a short but inspirational closing message. Perhaps you reinforce the Future Self Vision here, you address a big doubt or concern, or share a “don’t wait” message and give your prospect a reason why they should take action now.
Repeat Section #7 - Pricing, Guarantee and Button Then, repeat section #7 with your pricing, guarantee and registration button. You usually repeat this section 2 or more times on your sales page. With longer sales pages, I’ve repeated this section as many as 5-7 times. Ending Then end with your product or business logo and a handful of legal links to your return policy and your terms and conditions. (We’ve provided links to generic boilerplate legal templates in this Worksheet). And that’s it for your sales page! The last of your 4 Website ATM pages. Remember, that you don’t necessarily need all 4 pages or even any of these pages to market and make $2000 or more from your experience product in 12 weeks or less
Product mission
logo or visual repre u prod
Countdawn time reg closes xyz
helping s. create the mindset, beliefs & conditions to make a change in their life that they want but cant attain on their own.
the biggest reason p dont but isnt time or money its belief.
they have to feel they know like and trust u
theyh ave to see the value & believe they can get results thru product & the birds eye veiw u offer
So it’s important to include the basic information about your product that you’ve already put together in our last 2 modules on the sales page: • Your Mission • Your Future Self Vision • Your product origin story (if you have one) • Your feature and benefit statements • Social proof • Your bonuses (if you offer them) • Your guarantee (if you have one) • And the price and timeframe of your experience product
You also want to: • Address the doubts and objections people may have to moving forward • Answer any frequently asked questions • Share more about how your experience product is unique or differen
ection #1 - Banner Usually at the top of the sales page, there’s a simple banner with your product logo and a few other details. Some tools also allow you to make this a sticky banner that sticks to the top of your website, even when you scroll down the page. You want to keep this small, since at this point, your product name doesn’t have a lot of meaning for your prospect. If there are specific dates attached to your product, I recommend including those in the top banner as well. Then, if your product registration closes at a specific time, I would include a countdown timer that shows when registration closes to create urgency and a REGISTER NOW button. Features such as buttons and countdown timers are fairly standard in many of the leading page builders, like LeadPages, ClickFunnels and so on, so this should not be hard to implement. And if, for any reason, you find the tool you use doesn’t do one of the nice to have features like a sticky banner or a countdown timer, don’t let that hold you back. Remember the Make it Beta Approach? Your main goal is to get your experience product launched and to ach
Section #2 - Image / Video Banner Moving on to section #2. Under the top banner you want an image banner or a video banner with some kind of photo and some text. I recommend sticking to a photo banner for now to keep it simple. Usually there’s a pre-headline and a headline based on your Product Mission and we’ll go more into that in the next training.
Section #3 - Core Problem Then in section #3, you usually want to include some copy about the core problem that your product solves. Ideally, you want to focus on this problem from the point of view of your customer, so they can recognize themselves in your description. What specific frustration are they experiencing or what challenging situation do they find themselves in? By correctly identifying their problems, you’ll draw them in and they’ll credit you with the solution. This gives your customers huge insight about themselves.
Section #4 - Transition to Solution Then, in section #4, you want to transition to the solution. What if it didn’t have to be that way? What if you could solve this problem once and for all? Imagine what your life would look like if you found a solution or imagine what your life would look like if you could solve this problem. This section is based on your Future Self Vision
Section #5 - Product Origin Story Then in section #5, you can include a short version of your product origin story if you’ve written one or how you discovered the solution you just mentioned and what it did for you in your life. This allows you to introduce yourself to your audience and for them to connect with why you care about their success. If you’re really ninja, you can also address common doubts and concerns through your own personal story. It’s possible to swap the order of sections #4 and #5. Sometimes it makes sense to share your product origin story first, then lead into the solution. And other times it makes more sense to share the solution first then talk about how you discovered that solution
Section #6 - Introduce Offer Moving on to section #6, this is where you introduce your offer, share more about why your product is unique or different and display your feature and benefit statements. If you’re doing a 1:Few or 1:Many product, you would include descriptions of each module or section here. If you’re doing a 1:1 coaching or service solution, you would include descriptions of each deliverable or focus area in your work together. You can also include information about your bonuses at the bottom of this section. In some cases, you may choose to separate the bonuses and put them after section #7.
Section #7 - Pricing, Guarantee and Button In this section you outline the price of your Experience Product, your guarantee and provide a registration button so people can buy from you. You can include your bonuses before this section #7 or after...
Section #8 - Testimonials Then under that is section #8 where you include any testimonials and/or endorsements if you have them. The best testimonials indirectly address doubts and concerns by sharing your customer’s before & after picture in the way that I taught you in the I'm Your Guy or Gal training in Module 2. It's also common to feature different testimonials in several places on your sales page. So your testimonials section may appear many times earlier on the page as well. And, remember, don't worry if you don't have testimonials yet! Just skip this section because Done is better than perfect...
Section #9 - Optional FAQ Moving on to section #9, which is optional. In this section, you can include simple FAQs that people have about your product. This is where you can answer any common objections or concerns people may have before signing up.
Section #10 - Future Self Inspiration Then beneath that in section #10, I recommend ending with a short but inspirational closing message. Perhaps you reinforce the Future Self Vision here, you address a big doubt or concern, or share a “don’t wait” message and give your prospect a reason why they should take action now.
Repeat Section #7 - Pricing, Guarantee and Button Then, repeat section #7 with your pricing, guarantee and registration button. You usually repeat this section 2 or more times on your sales page. With longer sales pages, I’ve repeated this section as many as 5-7 times. Ending Then end with your product or business logo and a handful of legal links to your return policy and your terms and conditions. (We’ve provided links to generic boilerplate legal templates in this Worksheet). And that’s it for your sales page! The last of your 4 Website ATM pages. Remember, that you don’t necessarily need all 4 pages or even any of these pages to market and make $2000 or more from your experience product in 12 weeks or less
Product mission
logo or visual repre u prod
Countdawn time reg closes xyz